Talk to the founders.

Dunning is how you recover failed payments. When a card is declined or a mandate lapses, SubsShield automatically nudges the customer — WhatsApp first, then email — to fix it, so a technical hiccup doesn’t quietly become lost revenue (involuntary churn).

The gateway retries automatically for a few attempts. On Razorpay, after four failed tries the subscription is marked “halted” and stops charging until the customer acts. SubsShield works that whole window — a WhatsApp within minutes of the first failure, then a paced sequence over about two weeks — to bring them back before it’s too late.

The first WhatsApp goes out within about five minutes of the failure — usually well before the gateway’s own email — and on a channel people actually open.

Yes. Most B2C subscriptions in India run on UPI AutoPay, and plenty of failures come from a lapsed e-mandate rather than a card — the mandate expires, the bank rejects the debit, or AutoPay gets revoked. SubsShield recovers all of them and matches the message to the real cause: a card needs updating, an e-mandate needs re-authorising under RBI rules. Naming the right reason is what turns a confused customer into a paying one.

Connect Razorpay or Cashfree with a secure authorisation — no code changes for payment recovery. SubsShield listens for payment-failure events and runs the whole recovery sequence automatically, so you’re live in minutes. The cancel-save flow — offering a pause or discount the moment someone clicks cancel — needs one small snippet in your app, quick to add whenever you’re ready.

It’s built to avoid that. Every message names your brand and the exact amount up front, sends only between 9am–9pm IST, is capped per failure (and never more than a couple of SubsShield messages a day to one person), and always sends a clean confirmation once they’ve paid. Opt-outs are honoured permanently.

No. SubsShield is a flat subscription, not a revenue share — you keep 100% of every payment you recover. It’s ₹2,449/month billed annually, around 30% cheaper than paying month-to-month.