Dunning is how you recover failed payments. When a card is declined or a mandate lapses, SubsShield automatically nudges the customer — WhatsApp first, then email — to fix it, so a technical hiccup doesn’t quietly become lost revenue (involuntary churn).

Dunning saves payments that failed on an active subscription. Win-back re-engages people who chose to cancel — days or months ago — with well-timed offers. Different problem, different moment, different message.

Yes. Timing, branding, and email copy are fully in your hands. WhatsApp runs on Meta-approved templates, so you start from our tested, pre-approved defaults and we submit any wording changes for approval before they go live. Most teams keep the defaults — they’re tuned to recover payments without tripping spam filters.

The gateway retries automatically for a few attempts. On Razorpay, after four failed tries the subscription is marked “halted” and stops charging until the customer acts. SubsShield works that whole window — a WhatsApp within minutes of the first failure, then a paced sequence over about two weeks — to bring them back before it’s too late.

Yes. Most B2C subscriptions in India run on UPI AutoPay, and plenty of failures come from a lapsed e-mandate rather than a card — the mandate expires, the bank rejects the debit, or AutoPay gets revoked. SubsShield recovers all of them and matches the message to the real cause: a card needs updating, an e-mandate needs re-authorising under RBI rules. Naming the right reason is what turns a confused customer into a paying one.

The first WhatsApp goes out within about five minutes of the failure — usually well before the gateway’s own email — and on a channel people actually open.

When a customer reactivates, future renewals resume automatically, but the specific invoices that failed during the halted stretch aren’t auto-charged. SubsShield surfaces those on your dashboard so you can collect them with a fresh link — and reports “subscription saved” and “past revenue recovered” separately, so the numbers stay honest.

Yes. When someone hits cancel, SubsShield can offer a pause, a discount, or a quick chat with your team first. A pause is often the win — they keep their data, you keep the relationship — and it gives customers a softer alternative to walking away from a recurring payment entirely.

Under RBI’s e-mandate framework, recurring debits under ₹15,000 charge silently each cycle. Above ₹15,000, the customer has to approve every single debit — more friction, more failures. If any of your plans sit above that line, recovery matters even more. (A ₹14,999 plan behaves very differently from a ₹15,001 one.)

If the gateway reports an outage for a method or bank, we pause all recovery messages until it’s resolved — so no customer gets chased for a failure that was never theirs.

Connect Razorpay or Cashfree with a secure authorisation — no code changes for payment recovery. SubsShield listens for payment-failure events and runs the whole recovery sequence automatically, so you’re live in minutes. The cancel-save flow — offering a pause or discount the moment someone clicks cancel — needs one small snippet in your app, quick to add whenever you’re ready.

Razorpay and Cashfree today, with more on the way. On a different gateway? Tell us — we prioritise by demand.

Today, messages send from SubsShield’s verified WhatsApp Business number — but they never feel anonymous. Every message opens by naming your brand and the exact plan and amount, and signs off “[your brand] · powered by SubsShield,” so customers recognise it as theirs, not a scam. Full white-labelling — messages sending under your own verified WhatsApp brand — is on the roadmap for teams that want it.

If they reply STOP, we stop messaging them on WhatsApp for good. If they tap “I need help,” the conversation routes straight to your support inbox — SubsShield never pretends to be your support team. And the moment a payment goes through, every queued message is cancelled and a clean confirmation goes out.

It’s built to avoid that. Every message names your brand and the exact amount up front, sends only between 9am–9pm IST, is capped per failure (and never more than a couple of SubsShield messages a day to one person), and always sends a clean confirmation once they’ve paid. Opt-outs are honoured permanently.

We co-exist with the gateway’s own notifications rather than pile on — a different channel (WhatsApp), faster, and clearly from you. If overlap ever becomes a problem, you can quiet the gateway’s own messages.

We act as a data processor on your behalf: we handle only the data needed to recover a payment, every message carries a clear opt-out, and opt-outs stick permanently. As an India-first product we lead with the DPDP Act, and we’re GDPR-aligned if you have EU subscribers.

No. SubsShield is a flat subscription, not a revenue share — you keep 100% of every payment you recover. It’s ₹2,449/month billed annually, around 30% cheaper than paying month-to-month.

Yes — a 14-day free trial, and we’ll gladly extend it if you need more time to see results. Setup takes minutes, so your first recoveries can land before you pay anything.